Blog
Important Habit for Leadership and Growth
Most of us can agree that being looked up to is a great feeling, whether you are in a direct leadership position or not. Acquiring leadership skills not only helps and motivates those around you, it also nurtures your ability to be self-sufficient. As societal norms...
Company Culture in 2018
The culture of your company can either make or break your business. Nowadays, the environment in which you work is a significant selling point for potential hires. Many elements make up a company culture, including the company’s mission, values, ethics, goals, and...
Never Stop Improving: How to Develop Better Leadership Skills
Even the world’s most effective leaders have room for improvement. No matter what kind of leader you are (in your workplace, in an organization, in your family) and no matter at what level, if you want to continue to grow in your personal and professional life,...
The Difference Between Inbound and Traditional Marketing Techniques
If you don’t work in marketing or have interaction with that department at your job, then you may not know that there are different types of marketing. Marketing, in a general sense, is the process by which goods and services move from the developer to the...
Effective Management That Will Result in Sales Growth
Sales people are quick, easy and the primary targets when quotas aren’t met, regardless of what else might be going on in the background. Often times, lack of guidance from management, no transparency, poor and ineffective coaching are the primary factors...
The Importance of an Optimized Website
If you have a business, that business should have a website. And if you’ve put the time and money into setting up a business website, you want that website to get as many views as it can. Search engine optimization, or SEO, describes the techniques used to make web...
How to Maximize Your Company’s Marketing Budget
Marketing is a valuable tool for every company to utilize in order to have their brand reach new audiences. Effective marketing can get quite expensive, but regardless of your budget, there are ways to maximize your return on investment. Throw out of the trash....
Raising the Bottom Line
The “bottom line” is one of those business jargons that’s frequently circulated in the corporate world. Most likely you’ve heard it used before, but unless you work in business, you may not know exactly what it means. Simply put, the bottom line refers to the...
When Social Media Meets Sales
When Mark Zuckerberg came up with the idea of Facebook as a social media platform for people to engage with their friends online, he probably never anticipated that it would grow into the mammoth beast it is today, serving not just as a social network but as a tool...
Motivating the Sales Team
A sales team is the life of an organization. They are the ones that bring in the business revenue and are necessary for a company's overall success. The question is, how do you effectively motivate the team to keep sales growing? Here are a few practical ways to get...