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How to Maximize Your Company’s Marketing Budget

How to Maximize Your Company’s Marketing Budget

  Marketing is a valuable tool for every company to utilize in order to have their brand reach new audiences. Effective marketing can get quite expensive, but regardless of your budget, there are ways to maximize your return on investment. Throw out of the trash....
Raising the Bottom Line

Raising the Bottom Line

  The “bottom line” is one of those business jargons that’s frequently circulated in the corporate world. Most likely you’ve heard it used before, but unless you work in business, you may not know exactly what it means. Simply put, the bottom line refers to the...

When Social Media Meets Sales

When Mark Zuckerberg came up with the idea of Facebook as a social media platform for people to engage with their friends online, he probably never anticipated that it would grow into the mammoth beast it is today, serving not just as a social network but as a tool...

Motivating the Sales Team

A sales team is the life of an organization. They are the ones that bring in the business revenue and are necessary for a company’s overall success. The question is, how do you effectively motivate the team to keep sales growing? Here are a few practical ways to...

Productivity Hacks

Everyone could benefit from a boost in productivity. Let’s face it, it’s easy to slump into procrastination or get distracted while at work. Luckily, there are things you can start doing today to get you back on the right track. Here are a few of the best productivity...

Business Sustainability: What it means for the bottom line

As more companies pivot to a sustainable business model, we are beginning to see positive effects across the board. Businesses are giving more back to the markets they serve and in turn are reaping unique benefits of their own. The biggest of which includes an...