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Raising the Bottom Line

Raising the Bottom Line

  The “bottom line” is one of those business jargons that’s frequently circulated in the corporate world. Most likely you’ve heard it used before, but unless you work in business, you may not know exactly what it means. Simply put, the bottom line refers to the...

When Social Media Meets Sales

When Mark Zuckerberg came up with the idea of Facebook as a social media platform for people to engage with their friends online, he probably never anticipated that it would grow into the mammoth beast it is today, serving not just as a social network but as a tool...