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The Importance of an Optimized Website

The Importance of an Optimized Website

If you have a business, that business should have a website. And if you’ve put the time and money into setting up a business website, you want that website to get as many views as it can. Search engine optimization, or SEO, describes the techniques used to make web...
How to Maximize Your Company’s Marketing Budget

How to Maximize Your Company’s Marketing Budget

  Marketing is a valuable tool for every company to utilize in order to have their brand reach new audiences. Effective marketing can get quite expensive, but regardless of your budget, there are ways to maximize your return on investment. Throw out of the trash....
Raising the Bottom Line

Raising the Bottom Line

  The “bottom line” is one of those business jargons that’s frequently circulated in the corporate world. Most likely you’ve heard it used before, but unless you work in business, you may not know exactly what it means. Simply put, the bottom line refers to the...

When Social Media Meets Sales

When Mark Zuckerberg came up with the idea of Facebook as a social media platform for people to engage with their friends online, he probably never anticipated that it would grow into the mammoth beast it is today, serving not just as a social network but as a tool...

Productivity Hacks

Everyone could benefit from a boost in productivity. Let’s face it, it’s easy to slump into procrastination or get distracted while at work. Luckily, there are things you can start doing today to get you back on the right track. Here are a few of the best productivity...